Home services marketing that turns calls into booked jobs.

Get more calls, estimate requests and booked jobs from your ad budget. We run Google, Facebook and Instagram ads for home service businesses, follow up with every lead fast and ask every customer for a review, so you see exactly what your budget produces.

Reach homeowners on Facebook and Instagram.

Many homeowners are not searching yet, so Facebook and Instagram ads reach them before they start comparing options. We target the areas you serve with a clear offer, a reason to trust you and an easy next step, using ads from our own creative team. Each week we test creative and audiences, cut what fails and scale what wins.

Best for local pros who want to reach homeowners before they search.

What you get

  • Audiences set to the areas you serve
  • Offers written to win calls and estimate requests
  • Ads from our own creative team
  • Lead forms structured to filter for intent
  • Retargeting that brings back missed buyers
  • Cost per qualified lead tracked

More estimate requests from the clicks you pay for.

An ad only works if the page after the click keeps its promise. We build a landing page for each core service with one clear next step, a short estimate request form and answers to the questions homeowners ask first. Then we connect conversion tracking and improve each page with real visitor data. See how we build them on our sales funnel page.

Good fit if your ads get clicks but too few estimate requests.

What you get

  • A landing page for each core service
  • One clear next step on every page
  • Short estimate request forms that are easy to finish
  • Answers to the questions homeowners ask first
  • Pixel and conversion tracking setup
  • Pages improved with real visitor data

Turn leads into booked jobs with fast follow up.

The business that answers first usually wins. Every new lead gets a text and email within seconds, day or night, from an AI assistant that replies in your voice, qualifies the lead and books the appointment, and your team can step in at any point. See why in our post on the follow up rule for home service businesses.

Good fit if leads come in but no one answers them fast.

What you get

  • AI text and email follow up on every new lead
  • Answers in your voice, qualifies leads, books appointments
  • Missed call text back
  • Rules for leads that come in after hours
  • Lead routing to the right person
  • Calendar booking and reminders

Get more reviews and win back old leads.

Automated review requests go out after every appointment, and every customer is asked the same way, so your team does not have to remember to ask. Old leads and estimate requests that never booked are still worth a conversation, so lead reactivation sends them a text and email campaign written for your business. For the full system, see our system builds.

Good fit if you have old leads that went quiet and customers you never asked for a review.

What you get

  • Review requests sent after every appointment
  • Every customer is asked for a review the same way
  • Lead reactivation campaigns by text and email
  • Messages written for your business, in your voice
  • Stop rules when a lead books or replies

Results from our client programs.

Real programs from our client book: the numbers come from client ad accounts and what clients report back to us, and past results do not guarantee future results.

Client names stay private. Numbers come from client ad accounts and what clients report back to us. See all case studies

How do you want to grow?

Do you want us to grow your business for you, or build you a system so you can grow it yourself? Plenty of clients start with one and add the other.

Grow my business for me.

Done for you. You want growth without becoming a marketer. We run every marketing strategy your business needs to grow. We are not limited to ads, lead generation and follow up, and we show you exactly what it all produces.

  • Paid ads on Meta, Google, LinkedIn and more
  • Lead generation built for your industry
  • Content, social media and brand building
  • Websites, funnels and conversion optimization
  • AI follow up on every new lead, day or night
  • LinkedIn outreach to decision makers
  • Whatever else your growth plan calls for

Best for owners who want results, not another dashboard.

Grow my business

Build me a system to grow it myself.

Your business in a box. We build a complete system that runs your business, made to 10x your productivity, eliminate the need to hire more people, and set you up for success in an AI world that keeps evolving.

  • A dedicated Mac mini that runs your system
  • The full software stack to operate everything that needs operating
  • CRM, pipelines and booking set up the way you sell
  • AI text and email follow up within seconds of every new lead
  • Lead reactivation and automatic review requests
  • Training so your team can run it from day one
  • Optional monthly support package after launch

Best for owners who want to do more with the team they have.

Build my systemHow Business in a Box works

Questions about home services marketing.

The questions owners ask us most. Still unsure about something? Bring it to your free strategy call.

What does a home service marketing agency do?

A home service marketing agency brings in calls and estimate requests for local businesses and helps turn them into booked jobs. Flying Goat Agency runs Google, Facebook and Instagram ads, builds the landing pages, sets up fast follow up and review requests, and tracks every lead, so you can see which campaigns produce booked jobs. See how our lead generation works.

How do I market my home service business?

Market your home service business by showing up where customers look, answering every lead fast and asking every customer for a review. For home services lead generation, that means Google Ads for people searching now, Facebook and Instagram ads for people not searching yet, landing pages built for estimate requests and text and email follow up within seconds. Flying Goat Agency can run it all for you, or build the system so your team runs it.

What is the average cost of a marketing agency?

The cost of a marketing agency depends on your goals, the services and channels you need and your ad budget, so there is no single average that fits every business. Flying Goat Agency puts together a custom plan after a free strategy call, so you only pay for what you need. Whatever you pay, judge it by the booked jobs and sales it produces, not by clicks.

Should a home service business use Google Ads or Facebook ads?

Use Google Ads to reach homeowners who are searching for your service right now, and Facebook and Instagram ads to reach them before they start searching. Many local businesses run both, because each platform reaches buyers at a different stage. On your strategy call, we look at your services, your budget and the areas you serve, and recommend where to start.

How do home service businesses get more reviews?

Home service businesses get more reviews by asking every customer after every appointment, the same way, every time. Flying Goat Agency sets up automated review requests that go to every customer, with no one screened out by how satisfied they seem, so your team does not have to remember to ask. The same system can also restart conversations with old leads through lead reactivation by text and email.

What kinds of home service businesses do you work with?

Our home services marketing is built for contractors and local service pros who book estimates and jobs, such as HVAC, plumbing, roofing, electrical, cleaning and landscaping companies. Flying Goat Agency is headquartered in Tampa, Florida, and works with businesses across the US. If we are not the right fit, we will tell you on the first call. See results by industry in our case studies.

Still have a question?Ask Spencer on your strategy call

Ready to grow?

Pick a time for a free strategy call with Spencer. You will leave with a clear next step, whether you work with us or not.

  • Where your leads are leaking today
  • Whether done for you or a system build fits better
  • What a realistic plan looks like for your business
Book a free strategy call

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